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Category Archives: Book Publishing

A Small Regional Press Depends on—Yes! The Postal Service

Over the last four or five months we at Hawthorne have shipped among the various titles we offer over 1200 copies of one particularly popular book, most all of them as individual sales. In the case of this title, Cracking
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The Little Bookstore That Could: Bookmamas in Irvington Survives and Prospers in an Age Where “It can’t be done.”

Bookmamas, the little Bookstore in the Historic Irvington section of Indianapolis, has been compared to the classic story of The Little Engine That Could. In that story, a train loaded with toys needs an engine to pull it over the
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A story about a vanished civilization. . .

The time is 1987. The place: Indianapolis. At several places in the city, there are vibrant, well attended stores which have attractive books on display. A sign outside says Waldenbooks. They are the cornerstones for a business selling best-sellers, classics
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What can regional publishers do to sell their books?

Here are the ideas, and they can apply to self-published and to authors whose books are put out by larger publishers: Know your market. From the first moment we think of writing a book, we need to know who will
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