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Category Archives: Book Publishing

The Little Bookstore That Could: Bookmamas in Irvington Survives and Prospers in an Age Where “It can’t be done.”

Bookmamas, the little Bookstore in the Historic Irvington section of Indianapolis, has been compared to the classic story of The Little Engine That Could. In that story, a train loaded with toys needs an engine to pull it over the
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A story about a vanished civilization. . .

The time is 1987. The place: Indianapolis. At several places in the city, there are vibrant, well attended stores which have attractive books on display. A sign outside says Waldenbooks. They are the cornerstones for a business selling best-sellers, classics
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What can regional publishers do to sell their books?

Here are the ideas, and they can apply to self-published and to authors whose books are put out by larger publishers: Know your market. From the first moment we think of writing a book, we need to know who will
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Diagnostic Analytics: The publishing industry

I have been a member of the Indiana Historical Society Publications Committee for many years.  It advises on the books and periodicals (like Traces magazine) that the Society puts out, which are highly professional and interesting. The publications receive good
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